From industry-faculty collaborations to Tweeting basketball, division offerings at the 2010 BEA conference promise a range and depth of sports issues that make it easy to be a fan of our Vegas gathering.
Division activities kick off with a 12:45 Wednesday panel discussion on building collaboration, including highlights of a survey of member institutions on collaboration with industry and an opportunity to hear representatives from the NBA, CBS Sports, Fox Sports, and Turner Sports talking about working with our institutions.
The final sports-oriented panel of our four-day gathering, at 9 a.m. Saturday morning, will focus on covering sports events in a social media environment. It will include several sessions on ways traditional media can compete and thrive using new technology and and new approaches to content.
The complete schedule is below.
Wednesday, 12:45 PM-2:00 PM N232
Creating a Successful Partnership Between Sports Faculty and Industry Professionals: What Does It Take? (Session ID: 342)
The Sports Video Group and BEA Sports Division collaborate on this interactive panel discussion highlighting the steps to take for developing a successful partnership between sports faculty and industry professionals. The results of a division survey on the subject will also be discussed.
Moderator: Rick Sykes, Central Michigan University
- Steve Hellmuth, NBA Executive Vice President, Operations and Technology
- Ken Aagaard, CBS Sports Executive Vice President, Operations, Engineering and Production Services
- Michael Davies, Fox Sports Vice President of Technical Operations
- Tom Sahara, Turner Sports Senior Director of IT and Remote Operations
Respondent: Rick Sykes, Central Michigan University
Wednesday, 2:15 PM-3:30 PM N232
Understanding the Cross-Media Behavior of Sports Fans: A Researcher’s Perspective (Session ID: 343)
Understanding the media behavior of sports fans is a major focus of ESPN. Currently there is an emphasis on researching how people are using all digital outlets to experience a sporting event. Panel members will discuss the latest results of a major study involving ESPN and Ball State University that looks at the role of sports and media in the lives of sports fans.
Moderator: Rick Sykes, Central Michigan University
- Mike Bloxham, Director, Insight and Research, Center for Media Design, Ball State University
- Glenn Enoch, Vice President of Integrated Media Research, ESPN, Inc.
Thursday, 9:00 AM-10:15 AM N241
BEA Festival of Media Arts: Student Sports Competition Awards and Exhibition (Session ID: 495)
This session honors the winners of the Sports competition. Selected works of this yearʼs award recipients will be exhibited.
Sports Competition Chairs:
- Tommy Booras, Western Kentucky University
- Denise Belafonte-Young, Lynn University
Thursday, 10:30 AM-11:45 AM N239
Sports Media: Old School … New School (Session ID: 398)
Sports radio and sports on the Internet are flourishing, giving fans unprecedented opportunities to follow their favorite teams, have their voice heard, and interact with each other. This panel will examine the old school (radio) and the new school (Internet) as it presents papers on the history of a pioneering sports talker, how women are perceived on sports talk radio, sports blogging, and the impact of texting and tweeting on sports journalism.
Moderator: Paul J. MacArthur, Utica College
- Tim Wulfemeyer and Noah Arceneaux, San Diego State University, The History of Pioneering Sports Talk Radio Station XTRA
- John Owens, University of Cincinnati, Women in Sports Talk Radio: An Idea Whose Time Has Come?
- Derek Jones, Rowan University, The New Revolution of Sports Blogs: Crass vs. Content
- Brad Schultz and Mary Lou Sheffer, University of Mississippi, Give It To Me In 140 Or Less: How Sports Journalists use Twitter
Thursday, 1:15 PM-2:30 PM N237
DEMO@BEA2010 — Remote Multicamera Streaming Productions: Building An Affordable & Effective Flypack System That Supports Both Student and Administrative Goals (Session ID: 312)
Flypack systems (multi-camera mobile production) can be one of the most valuable learning experiences for a broadcast student. Strategically implemented, administrations will embrace the possibilities of multi-camera productions for live streaming and traditional broadcasts. This session will showcase a variety of systems (basic, mid, and high-end), practical applications for Flypack systems, and how to develop a proposal for system development funding.
Moderator: Marc Krein, Oklahoma State University
Thursday, 2:45 PM-4:00 PM N239
Convergence and Training Future Sports Journalists (Session ID: 368)
The panel, made up of faculty members from Oklahoma State University’s Sports Media degree program, will discuss recent efforts to revise their curriculum, taking into account the changing landscape of media production and consumption. Researchers will also share data related to convergence from studies involving newspaper sports editors and television sports directors.
Moderator: John McGuire, Oklahoma State University
- Ray Murray, Oklahoma State University
- Marc Krein , Oklahoma State University
- Wayne Wanta , Oklahoma State University
Thursday, 2:45 PM-4:00 PM N233
Student Sports Producing: Strategies for Content Creation in Diverse Distribution Environments (Session ID: 374)
Producers of Sports Programming are adapting content to serve new and old delivery systems side-by-side. Newer delivery systems — mobile players, computer/cable on demand, in-house video feeds, and live streams—force producers to package content with multiple platforms in mind. This panel explores how different-sized schools are adapting classroom and co-curricular activities to teach students how to reach the sports consumer who uses a variety of technologies to get sports information.
Moderator: Ken Creech , Butler University
- Susan Smith, Ball State University
- Wayne Hepler, Harford Community College
- John Morris, University of Southern Indiana
- Christine Buck-Taylor, Butler University
Thursday, 4:15 PM-5:30 PM N239
Building, Repairing & Upgrading in a Scare World (Session ID: 419)
Academic programs in electronic journalism, sports broadcasting and media production require major investments in hardware and software. Programs need to maintain their current infrastructure. At the same time faculty want to stay up to date with an industry that continues to change at an incredible pace. This is getting harder to do in an environment with less funding. Also, some administrators and colleagues come from other disciplines. That can put capital-intensive purchases on the back burner. A panel of faculty including present and former department chairs discuss how to better navigate in this scare world. Moderator: Ken Fischer, University of Oklahoma
- Bill Davie, University of Louisiana Lafayette, First Katrina and now the Economy
- Joey Helleny, Southern Illinois University Carbondale, Partnering with PBS & NPR Stations
- Phyllis Slocum, University of North Texas, Multiple Departments in the Broadcast News Business
Paper Competition, Friday, 9:15 AM-10:30 AM N249
Sports Paper Session (Session ID: 506)
Moderator and Paper Chair: Robert Bellamy, Duquesne University
Debut Category
- First Place: Scott Reinardy, University of Kansas, TV sportscasters 1, Burnout 0: Resources sideline the job stressors of sports broadcasters
- Second Place: Scott Reinardy, University of Kansas and Jerry Crawford II, University of Kansas, Feeling the Love: Sportscasters score big with job satisfaction
Open Category
- First Place: Tang Tang, University of Wisconsin-Oshkosh and Roger Cooper, Ohio University, The First Online Olympics: The Interactions between Internet Use and Sports Viewing
- Second Place: Will Kinnally, University of Central Florida and Arthur A. Raney, Florida State University, Expectation, Disposition, and Enjoyment: Examining the Role of Expectations in the Disposition Theory of Sports Spectatorship
Respondent: Wayne Hepler, Harford Community College
Friday, 9:15 AM-10:30 AM N252
Creating and Maintaining a Good Working Relationship With the Athletic Department (Session ID: 357)
As the sports broadcasting industry continues to grow, it is important for educators to create opportunities for students to get hands-on experience in the field. To do this, broadcasting departments need to have a good working relationship with their athletic department to create the opportunities. This panel would look at how to create and maintain this relationship.
- Moderator: Randy Ray, West Texas A&M University Michael McBroom, West Texas A&M University, From the Athletic Department’s Perspective
- Phillip Powell, Valparaiso University, Developing the Crew
- Dana Rosengard, Suffolk University, Negotiations with Athletics
Friday, 9:15 AM-10:30 AM N240
Collegiate Broadcast Sports Partnerships: Everybody Wins (Session ID: 446)
Kent State Sports Network is a cooperative venture between professional sports entities (FSN and Sportstime Ohio) and collegiate broadcast entities (Kent State Teleproductions and TV2 student media). This venture has increased the broadcast capabilities at Kent State through leveraged equipment purchases, increased student production experiences and the development of a new sports emphasis in the Electronic Media Production major.
Moderator: Jeffrey Fruit, Kent State University
- Tracy Baughman, Kent State University, Managing the Video Scoreboards: Leveraging the Athletic Department’s Need and Growing a Sports Production Program
- Jeff Bentley, Kent State University, Professional Connections: Become the Producer and Be in Charge
- Tim Pollard, Ball State University, Setting Up the Social Networks: Tweet This
- David Smeltzer, Kent State University, Building a Curriculum for Sports Production
Friday, 1:15 PM-2:30 PM N235
Sports Division Business Meeting (Session ID: 480)
Welcome to BEA’s Sports Division, established in April 2008. For a long time sports wore the tag of the “toy store.” No serious study of the media could include a look at sports. But, times have changed. Academics as well as non-academics have seen that, for better or worse, sports are an essential element of U.S. and worldwide culture. This has led to a surge in academic organizations that recognize and embrace sports as a legitimate intellectual pursuit. A number of academic journals have been developed all devoted to sports, and schools that have sports-related classes, and even majors, are growing in number as we speak. All of those things helped spur BEA to begin a Sports Division.
- Chair: Rick Sykes, Central Michigan University
- Vice Chair: Kenneth Fischer, Oklahoma University
- Web Manager & Newsletter Editor: Steve Hill, University of Wisconsin – Stevens Point
- Paper Competition Co-Chair: Rob Bellamy, Duquesne University
- Paper Competition Co-Chair: Wayne Hepler, Harford Community College
- Student Production Competition Coordinator: Tommy Booras, Western Kentucky University
- Faculty Production Competition Coordinator: Denise Belafonte-Young, Lynn University
Friday, 2:45 PM-4:00 PM N235
Journal of Sports Media: 2009-2010 Authors (Session ID: 390)
The Journal of Sports Media is a response to the undeniable influence of sports media on contemporary culture and the growing interest in the field as an area of study and research. It provides a broad-based exploration of the field and promotes a greater understanding of sports media in terms of their practices, value, and effect on the culture as a whole. The journal features scholarly articles, essays, book reviews, and reports on major conferences and seminars. While the majority of the articles are academic in nature, it also includes articles from industry leaders and sports media figures on topics appealing to a non-academic audience. The panel will be moderated by JSM Editor Brad Schultz. Four authors and their work from JSM issues published during the 2009-2010 academic year will be featured.
Moderator: Brad Schultz, University of Mississippi
- Erin Whiteside and Marie Hardin, Penn State, Public Relations And Sports: Work Force Demographics in the Intersection of Two Gendered Industries
- Justin Keene and Glenn Cummins, Texas Tech University; Sports Commentators and Source Credibility: Do Those Who Can’t Play…Commentate?
- Nancy Cheever, Cal State-Domiguez Hills; Televised Combat Sports and Men: The Uses and Gratifications of Viewing Mixed Martial Arts
Friday, 4:15 PM-5:30 PM N235
Tweeting on the Sidelines? How Will Social Networking Affect the Iconic Value of the Fan-Based Athlete and What New Measures Will be Needed to Teach Students Interested in Sportscasting, Reporting, and Journalism? (Session ID: 462)
In 2009, New York Yankees outfielder Nick Swisher mobilized his 470,000-plus Twitter followers to help him earn a spot on his first ever All-Star Game roster…with expanding social networking, students aspiring to be sportscasters, reporters, and journalists will need to follow athletes and sports on a deeper level. It won’t just be about statistics and play by play anymore. Students studying to be sports anchors and reporters will spend countless hours following tweets, blogs, facebook posts, and other facets of social networking. The affects of press conferences, interviews, and statistic logging will be greatly expanded.
Moderator: Denise Belafonte-Young, Lynn University
- Ann H. Rodriguez, Texas Tech University, The (Mis)conceptions of the First Amendment and Twitter
- Theresa Billiot, Texas Tech University, Tweeting and Social Networking: Incompatible for Athletes and Reporters
- Kenny Smith, Samford University, Is SEC banning Social Networking?
- Tommy G. Booras, Western Kentucky University, A Tweeting Timeline
Saturday, 9:00 AM-10:15 AM N242
Covering sports events in a social media environment or How to Tweet Basketball Coverage (Session ID: 430)
Fans are using social media networks to communicate about sports events, so how does a traditional media outlet keep up with the instantaneous coverage and commentary? Do those blogging, tweeting and filling up Facebook pages know what they are doing and if so, how can the more traditional media outlets compete and even use not just technology but some content to enhance their coverage of sports?
Moderator: Ann Brill, University of Kansas
- Scott Reinardy, University of Kansas, Teaching and using new media in sports reporting
- Dan Cox, World Company, Local media using cool stuff in sports coverage
- Brian Bracco, Hearst Broadcasting, and Marie Hardin, Penn State University
